Third-party tracking methods no longer work. The only way to be future-proof is to implement your own solution.
Get startedSafari and Chrome are increasing privacy features, blocking anything outside your client's domain, including third-party pixels and conversion APIs.
The pixels script will be hosted under your clients' domain, making them invisible to privacy agents.
Collect data on the website using your own clients domain to avoid any kind of snoop
Easily collect the Click ID and Browser ID for all users who interact with your clients' sites.
Easily collect emails, phone numbers, and other identifiers to stitch the customer data cross time
The server is in charge of the distribution of the 1st-party data that was collected.
Click IDs are stored on a server so that they can be retrieved and sent whenever a desired event occurs.
The PII is also stored and sent to ad platforms to help them optimize further, increasing the quality of your events.
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I recently had the opportunity to use Datus Marketing for my business, and I must say it was a game-changer. This tool allowed me to bring all of my data sources into a single location, making it easy to access and analyze my business data and giving me the ability to gain deeper insights into my customer behavior.
What I found most impressive about this tool was how easy it was to use. The tool comes preloaded with a range of KPIs that are relevant to my industry, so I didn't have to spend time figuring out which metrics to track. All I had to do was select the KPIs that were most relevant to my business, and the tool did the rest.